In a world full of advertising that is basically just noise, what one really needs in order to make ROI, is simply REAL COMMUNICATION!
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WHY DO MOST SME's MARKETING FAIL?
There could be many factors that can affect your online marketing efforts, but here are a few points we have identified over the years the most small businesses trip up on and never realize:
No clear strategy or market analysis.
Advertising in the wrong place.
Not applying the basic laws of communication.
Not asking for a response from the audience.
Not measuring ROI.
Not spending enough on marketing that is effective.
Don’t know the difference between PR and Marketing.
To sum it up most small businesses are throwing time or money away at ineffective marketing practices and think that their success depends only on doing more of what they are currently doing. Not realizing that what they are doing has kept them where they are and kept them small.
YOU WANT MORE CUSTOMERS, RIGHT?
There could be 1000’s of ways to find and get customers, but most small businesses don’t have huge budgets and lots of staff to effectively implement all these strategies. That’s why when we start working with a client we don’t try and oversell them on everything. The most important thing we want to accomplish in the shortest amount of time is some kind of return on investment. This basically means we want to help you get some new customers fast!
WHAT YOU SHOULD NOT BE FOCUSSED ON
We have seen this time and time again. When small businesses start their marketing campaigns they get lost in the significances of all of the following:
Their Brand & Identity
Their Website’s Design
Thinking they need to be very creative
Their Social Media Profiles and Likes
Most of the above items would fall into the realm of PR. Marketing is nor PR. Marketing is only concerned about getting results and PR simply smoothes the road for Marketing a little.
We are a marketing company not a PR firm.