Why do most SME’s marketing fail?
There could be many factors that can affect your online marketing efforts, but here are a few points we have identified over the years the most small businesses trip up on and never realize:
- No clear strategy or market analysis.
- Advertising in the wrong place.
- Not applying the basic laws of communication.
- Not asking for a response from the audience.
- Not measuring ROI.
- Not spending enough on marketing that is effective.
- Don’t know the difference between PR and Marketing.
To sum it up most small businesses are throwing time or money away at ineffective marketing practices and think that their success depends only on doing more of what they are currently doing. Not realizing that what they are doing has kept them where they are and kept them small.
How do we help you get more customers?
Without understanding your market we are shooting in the dark and will not be able to communicate to them effectively.
Identify Where To Promote
This might sound simple, but many small businesses are just not sure where to promote sometimes. We will help you nail this down, so you get ROI.
Depending on your niche, this is usually the go-to method of finding you new customers, since they are already looking for your product or service.
Local businesses depend on their ability to be found online to survive. We can help you gain more exposure in your service area with our proven tactics.
CRM System Setup
A CRM is a Customer Relations Management software that enables you to keep track of all your customers and sales, as well as assist you in keeping in touch with them through automated mailers.
Direct Outreach Campaigns
Most businesses have forgotten how powerful a simple, direct, personal message could be to a prospective client. This form of promotion is not dead and statistically outperforms most other means of promotions.
Most people that have tried Facebook ads themselves would tell you that they don’t work! But there is more to FB ads than creating one ad and setting a target audience. When done right it could scale your business to epic proportions.
Email funnels are basically just automated email messages that keep your prospects interested in your offering. They are your automated follow up machine and can turn skeptics into customers over time.