We all know it makes sense logically to have a fast website, but seeing the actual statistics relating to website speed is very enlightening. There’s a lot of well-documented statistics surrounding website performance, customer engagement, conversion, and how they’re all related. Here are some reasons why you really need to have a faster website:
People have a short attention span
The average attention span is shorter than the memory span of a goldfish (8 sec vs 9 sec), this means that:
- 0.1-sec loading time feels instantaneous
- 1-sec loading time doesn’t interrupt our thought process.
- 10 seconds barely keeps us interested.
Big Business hates slow loading times
There’s actual data that suggests that bankers and brokers are more critical of slow websites than the average Joe. 56% of bankers and brokers will expect websites to load in 2 seconds or less, and will not be happy and less likely to recommend a service if they had a negative experience, according to Forrester Research.
A slow website hurts conversions
Aberdeen Group, Microsoft, and Google reported the following regarding conversion:
- a delay of 1 second equals 11% fewer page views, a 16% loss in customer satisfaction, and a 7% decrease in conversions.
- a delay of 2 second leads to 2% fewer queries and users are going to be clicking less often, about 3.75% less often.
- 37-49% of site visitors who experience slow performance will give up on a transaction and go to a competitor’s site instead.
- 77% will tell others about their negative experience.
- Slow website performance affect revenue by up to 9%.
So as you can see it makes perfectly good sense to make sure your website loads fast, or at least as fast as it could be. Contact us today if you would like some help in improving your website’s loading speed.